DIGITAL MARKETING

In addition to its design and functionality, the web site needs interesting content as well as promotion. We use proven strategies to maximize results in a creative way.

DIGITAL PROMOTIVE MESSAGES

Various terms and formulations related to internet marketing can be found on the internet, and the meaning of the terms is down to the display of an advertisement message to the user in digital form.

In addition to numerous formulations, this area is rich with ways in which a message that relates to a brand or product can be displayed to the user.

Some of the most popular ways are:

  • Social medias
  • Email
  • Internet browsers (SEO – optimization for browsers)
  • Banners
  • Affiliate programs, etc.

SOCIAL MEDIAS

Social networks in the real time represent a place, where the whole world seems to be present.

OAdvertising on social networks has become an expected activity that actually delivers satisfactory results for most activities in a short period of time, and in relation to other advertising opportunities, is even very affordable.

As the content type differs from the network to the network, it is possible to, with a little creativity and imagination, reach the user in various ways (text, graphic, video, geolocation and others).

The trust we gained throughout years from companies operating in different business areas, makes us proud, so we can boast immortally with thousands of social network users who have responded positively to the activities we have created for them. Like, share, comment, page tracking, move on to the website, realization of desired actions on the site and other, are the parameters that measure the results of campaign’s performance.

Weather it is a design of complete performance strategies, or individual campaigns for our clients’ needs, we realize planning and implementation of activities on the adequate way for every social network, which will also give the corresponding results for money invested.

Activities implemented according to needs:

  • Designing strategy performance on social networks
  • Keeping pages on social networks
  • Creating content for social networks
  • Designing, creating, customizing and individual campaign reporting

SEO – SEARCH ENGINE OPTIMIZATION

Search engine optimization as a part of internet marketing strategy is adapting process of the website content to everyone known as “key words”, actually the terms that targeted user would type in (nowadays and pronounced) into the internet browser.

This process involves set of techniques which are implemented over the page content, as the most important element of optimization (on-page SEO), while in parallel, through various activity on the internet, complete picture of the page is created (link building, social activities, etc.).

The combination of these techniques and activities implemented over high quality content, as the result through time, provide better placement in terms of posting results when searching for targeted keywords.

It is important to know and accept that it is almost impossible to fool search engine. In an algorithm that calculates something like average rating of page, in addition to optimization techniques, the behavior of users who visited that page is also included. The sum of behavior consists of parameters such as retention on it, the transition to other pages within the site, conversions in the guiding of users by the page where you want the user’s visit to end (contact pages, shopping cart, offer …)

For successful optimization, time is a necessary part of creating quality content, monitoring and adapting it to user behavior, implementing optimization techniques over created content, and activities on social media. This way, the overall impression is provided, which in time will certainly provide satisfactory results.

CONTENT WRITING

In addition to a well-designed and functional website, it is necessary to prepare useful content, bearing in mind that the content is what the visitor who has visited the website expects.

 

When looking at a bigger picture, all elements are important for both, internet users and search engines. It is important to prepare the content so it can be visually scanned and in a short time to enable a user to understand where he came and what he can read, in order to decide if he is interested in it. If the user is interested, he should be offered to read more details about the topic.

 

Content should be adapted to the medium through which it will distribute to its customers. Thus, it is completely understandable that many of textual content in the A4 page form, set in the form of Facebook status is likely to be unreadable by many. Also, the content with a length off a tweet does not have place on a separate blog page.

 

The extensive experience in writing content for websites, blogs and social networks that gave results to our clients in terms of visits, brand awareness and sales increases, we would use as a reference in this area.

 

Content writing services for various areas of application and distribution are carried out on one time, or continuous basis, depending on the needs of our clients.

Contact
Address

Pasterova 28
21000 Novi Sad, Serbia

Phones

Mobile: +381 (0)65 24 42 432
Skype: kontera.office

E-mail
Working time

Monday-Friday: 9:00 – 17:00
Saturday & Sunday – Closed